| The ISO 14001 Context ISO
14001-certified EMSs are standards for environmental management.
Developed by the International Organization for Standardization
(ISO), a Geneva-based NGO that promotes the development and
implementation of international standards, ISO 14001 focuses on
EMS standardization and certification. While many companies have
employed EMSs for years, ISO 14001 is the first attempt to
create an international EMS standard that is certified by an
external auditor.
ISO 14001 is based on Shewhart’s (1931) “Plan, Do, Check,
Act” model towards achieving continuous improvement. By using
this framework, organizations systematically consider their
environmental aspects and impacts by taking into account five
broad factors: an environmental policy, evaluation and goal
setting, implementation, monitoring and correctiveaction
procedures, and management review. The goal of processing
through each step of the cycle is to achieve lower environmental
impact of goods, products, services, or information. It is
represented graphically as a circle or wheel (see Figure 1)
because it involves repeating the same steps over and over in a
continuous effort to improve operational processes. Firms which
certify to ISO 14001 have independent external auditors review
and verify their EMS to make sure that it conforms to the these
five broad factors.
ISO 14001 EMSs are principled on a highly systematic framework
that at a basic level focuses on various environmental
strategies which minimize waste and prevent pollution. These
strategies are people intensive, and depend upon tacit skill
development through employee involvement (Cole, 1991; Lawler,
1986; Hart, 1995; Sharma and Vredenburg, 1998) and work in teams
(Makower, 1993; Willig, 1994; Hart, 1995). They also rely on
substantial internal evaluation, monitoring, knowledge
development, and improvement of operational factors (Hart,
1995).
At a more advanced level, ISO 14001 EMSs have the potential to
move organizations towards embracing product stewardship
principles and utilizing life-cycle cost analysis. In doing so,
ISO 14001 may help firms to better scrutinize the environmental
impact of their supply chain (Sarkis and Kitazawa, 2000), and
develop closer working relationships with staff, thus elevating
environmental concerns thro ughout the organization (Shrivastava,
1995; Hart, 1995). If organizations consider jointly all aspects
of their organizational system, this awareness also helps to
prevent the shifting of environmental harm from one subsystem to
another (Shrivastava, 1995). Such management practices, however,
require proficiencies in transferring knowledge and generating
momentum among human resources to proactively manage their
environmental harms. They also require an ability to push
strategic initiatives deep into the organization’s learning
systems to create congruence across the strategic, structural,
and learning systems to ensure environmental sustainability
(Jennings & Zandbergen, 1995). All of these factors combined
assist firms to achieve greater organizational efficiency (Hart,
1995; Lawrence & Morell, 1995; Welford, 1992; Roome, 1992) and
are crucial for achieving proactive environmental change
(Lawrence & Morell, 1995). They are also critical in assisting
firms to maintain or gain competitive advantage (Hart, 1995).
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